Download A Technique for Producing Ideas (Advertising Age Classics by James Webb Young PDF

By James Webb Young

A procedure for generating rules ,reveals an easy, good idea-generation method that has stood the try out of time.

First provided to scholars in 1939, released in 1965, and now reissued for a brand new iteration of advertisements execs and others seeking to jump-start their artistic juices, this strong consultant info a five-step strategy for accumulating details, stimulating mind's eye, and recombining outdated parts into dramatic new ideas.

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Another issue is that of using inter-day data. In the above we used one price per day and many practitioners are content with the results obtained from daily closing prices. Some traders advocate using more than one piece of information per day such as the open, high, low and close. Unfortunately there is no one correct solution to the estimation of volatility. Like many other aspects of finance, whatever estimate one uses it is only historic and it should not be assumed that past volatility is a good forecast for future volatility.

2. In rising markets what is a profit for the stock manager is, of course, now a loss and these losses have to be subtracted from the option profits. In falling markets what is a loss for the stock manager is now a profit and these profits must be added to the option losses. 2 we have kept the stock profit and loss line displayed as a positive sloping line but in reality it is negative. Illustrated this way, it is easy to see that the net profit to the hedged portfolio will be the difference between the two value profiles and this is given separately in the lower chart.

Readers interested in a detailed description and derivation of the Black and Scholes model are referred to the many excellent mathematical texts. The model has such widespread use that most financial information services such as Bloomberg and Reuters freely provide option valuations using their techniques. The technique is so common in the currency markets that practitioners actually quote model parameters rather than prices. A copy of the model in its basic form is given on the disc supplied with this book.

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