By D. Spring
In the course of the Forties and Nineteen Fifties, American advertisers made themselves very important to enterprise, media, executive, and non secular institutions. They estimated an American-led international buyer order supported by way of advertisements established media the place the logo took priority over the company that owned it, and ads, propaganda, and public relatives have been thought of an analogous thing. To aid those principles and make sure that the ads remained of worth, they tested relationships with the government and nationwide safety enterprises, constructing a community and technique for disseminating persuasive details that survives into the twenty-first century.
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Extra info for Advertising in the Age of Persuasion: Building Brand America, 1941-1961
S. 72 John W. Snyder told the council that the next few years were crucial on the world stage. ” To contribute to the country’s new course of internationalism, the council created six advertisements for the United Nations. ”73 The need for selling America and American products overseas increased as wartime alliances gave way to the Cold War. By 1946, the same year that Procter & Gamble introduced Tide laundry detergent, fighting communism had become part of the Advertising Council’s agenda. In February 1946, George Kennan sent his long telegram calling for the containment of communism, and in March 1946, Winston Churchill famously declared that an “iron curtain” had descended.
They bought the brand-name products of the sponsors, paid taxes used to fund project services, and gave public donations. Cities hosting a stop were expected to contribute two cents per resident. Collection bowls used to gather donations from the public averaged from $200 to $500 per day. 26 Freedom Follows the Flag The Advertising Council and the American Heritage Foundation wanted to stress to Americans their new role in the world. 27 Civil Rights The Advertising Council and the American Heritage Foundation also hoped that the Freedom Train could help with the country’s unresolved labor and civil rights issues, particularly since these conflicts were used internationally to discredit the United States.
While the campaigns did not end segregation in Southern cities, they “did score a moral victory” for the NAACP by embarrassing cities that were denied the opportunity to host a patriotic event. ” In Birmingham, officials planned to segregate, but the African American community set in motion a “threat of a black boycott” so the plans were canceled. On Christmas Eve 1947, Birmingham, Alabama, authorities banned the visit of the Freedom Train because of the city’s racial segregation law and the train went to Mobile instead.