Download Alternative Media (Culture, Representation and Identity) by Chris Atton PDF

By Chris Atton

During this e-book, Chris Atton bargains a clean advent to replacement media: one that isn't constrained to `radical' media, yet may also account for more moderen cultural types akin to zines, fanzines, and private web pages. replacement Media: Examines how and why humans produce and use substitute media - to make which means, to interpret, and to alter the realm during which they dwell incorporates a wide variety of other media and attracts on examples from either the USA and uk Locates modern substitute media of their cultural, old and political contexts  

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Additional resources for Alternative Media (Culture, Representation and Identity)

Example text

In such circumstances, it was important to build large memberships in order to ensure a presence on demonstrations, in the mass media, in local elections. A handful of large-circulation titles would raise the profile and the understanding of such new ideas better than numerous smaller and marginal publications. What Aubrey would now consider fragmentation is the result of what many activist environmentalist campaigners see as an unwelcome development in those radical organizations that have their roots in the 1970s, such as Friends of the Earth and Greenpeace, where organizational size and its attendant bureaucracy has minimized the opportunity for grassroots participation and local, independent, smallscale activist campaigning.

Despite these difficulties, I hope that my model avoids homogenizing alternative and radical media as the media of radical politics, of publications with minority audiences, of amateur writing and production. It suggests an area of cultural production that - whilst it lacks the explanatory power of a totalizing concept - enables us to consider its various manifestations and activations as part of an autonomous field (in the Bourdieusian sense) that is constituted by its own rules. Alternative Media as a Field of Production How appropriate is it to consider alternative and radical media as a field?

For me his designation signals an interest in considering media as radical to the extent that they explicitly shape political consciousness through collective endeavour (after all, 'rebellious communication and social movements' is the subtitle of his revised work). As we have seen, Downing is now open to a far wider range of media than he was in his 1984 edition, yet his model remains limited by his emphasis on social movements. His nuanced arguments draw on a richer, more subtly layered account of radical media than his earlier work.

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