By Andy Maslen
Are you trying to find a good notion or a few thought to make your advertising and marketing and revenues literature more suitable and leading edge? do you want phrases to maneuver and encourage your staff, shareholders or customers?Words are robust in any enterprise, yet provided that you employ and enforce them within the correct manner. This publication comprises a hundred nice copywriting rules, extracted from the area s top businesses each one copywriting proposal is succinctly defined and is via recommendation on the way it will be utilized to the reader s personal enterprise scenario. an easy yet potenitally strong booklet for somebody looking new notion and that killer program.
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Additional resources for 100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas)
But it bears repeating (and rereading) because of its amazing power. Churchill wrote this telegram on August 10, 1942 to General Alexander, Commander in Chief in the Middle East: Your prime and main duty will be to take or destroy at the earliest opportunity the German-Italian army commanded by Field Marshal Rommel together with all its supplies and establishments in Egypt and Libya. Wow! In just 35 words, he packed in an entire campaign, from target to objectives and timescale. When you sit down to write your next piece of copy, remember this.
Think harder than the other guys, spend a little more time, effort, and money, and you can stand away from the herd as they stampede wildly for the cliff top. ” If it sounds familiar and overworked to you, just imagine the impact (or lack of it) that it has on your reader. • Whenever you ﬁnd yourself using a cliché, rewrite it in Plain English. Customers will be more engaged with your copy and that means more sales. 100 GREAT COPYWRITING IDEAS • 31 14 KEEP IT SHORT Copywriters (myself included), direct marketing agencies, and clients have shown, over and over again, that long copy outpulls short.
In fact it’s two beneﬁts. First you can get that wet-look shine that makes you want 28 • 100 GREAT COPYWRITING IDEAS to park your car where you—and others—can see it. Second you can do it quickly. That sounds like big results for basically no work. ) If you’ve come from a direct mail background, you should be a natural. The subject line is your outer envelope. But just look at the height of the bar you have to clear. You’ve got no color, no paper, no windows showing glimpses of the pack inside, no logo—just a few characters.