By Susan Sweeney CA CSP HoF
Expanding site site visitors takes inventive making plans and commonplace upkeep. This e-book outlines instruments equivalent to templates, checklists, and kinds in addition to suggestions like utilizing e mail, hyperlinks, and web advertising that might elevate the variety of repeat viewers and first-time hits.
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Extra info for 101 Ways to Promote Your Web Site
Once you have gathered a list of competing Web sites, analyze them element by element to determine which Web elements your competitors include on their sites and how their sites compare to one another. You want to look at what types of content they are providing to your target market. Other components you should analyze include the visual appeal of your competitors’ sites, content, ease of navigation, search engine friendliness, interactivity, and Web site stickiness, or what they do to keep people on their site.
Com An outstanding resource and how-to for all things related to Web site development. html Explores the use of color and the effects color combinations have on your design. com/tips/design A great list of articles on Web design. com/webmonkey The Web developer’s resource. com is “definition” paradise; it defines any computer-related word you ever wondered about. org “The World Wide Web Consortium (W3C) develops interoperable technologies (specifications, guidelines, software, and tools) to lead the Web to its full potential as a forum for information, commerce, communication, and collective understanding”—description quoted from site.