By Susan Sweeney CA CSP HoF
With thousands of confirmed advice, instruments, and strategies, this freshly up to date edition explains find out how to utilize the newest net 2.0 traits and methods resembling RSS, blogs, podcasting, and cellular advertising for on-line luck. marketers, company advertising and marketing managers, small company proprietors, experts, site owners, contributors, new media pros, and site designers will locate this guidebook valuable for constructing on-line strategies. A better half web site offers up to date online marketing information and multiplied details. From optimizing web content for se's and incorporating dynamic public family members options to offline promoting and making sure buyer pride, this handbook is unbeatable for invaluable on-line promotional assets.
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Extra info for 101 Ways to Promote Your Web Site (101 Ways series)
1 for a visual explanation of organic and pay-per-click positioning on the search engine results page. Search engines use programs or intelligent agents, called bots, to actually search the Internet for pages that they index using specific parameters as they read the content. The bot reads the information on every page Bots of your site and then follows the links. For example, Google’s spiders continually crawl the Web looking for sites to index Programs used by search and, of course, index sites upon their submission.
Because several search engines read only a small amount of content for keywords, you lose valuable page real estate to irrelevant keywords when you use your competitor’s name. Designing Your Site to Be Search Engine Friendlyâ•… 23 • Common misspellings of words—There are many words that people misspell on a frequent basis. The question here is, do you include those misspelled keywords in your site or not? ” Although people use them in their searches, it hurts your credibility in that you come off as a company incapable of correctly spelling its own products and services.
You might consider having a special promotions section on your Web site. You’ll want to change your promotion fairly frequently and let your site visitors know: “We change our specials every week. ” You might employ permission marketing here as well: “We change our discount packages every week. ” If you send e-specials via email, make sure you give viewers a reason to visit your site and provide the appropriate hypertext links in the email. Make it easy to have your site visitors tell their friends about your specials or vacation packages.